In this episode we speak to technology and marketing guru, Jamie McKean from Technology For Coaches about building successful webinar campaigns. Grab a pen and some paper then listen in to learn about the tactics, strategies and tools you need to kick off or improve every single future webinar you hold.
BUILDING A SUCCESSFUL WEBINAR CAMPAIGN
You’ll need:
LeadPages
GoToWebinar
ONTRAPORT or Infusionsoft
Wistia or Stealth Seminar
PROMOTING YOUR WEBINAR
- 2-3 emails to encourage subscribers on your lists to sign up
- Use LeadPages for your registration page
PRE WEBINAR
- 3-7 stick emails pre-webinar
- Include unique join URL in all stick emails (Use Fuzed to do this)
- Try to use your own stick emails instead of the generic GTW ones (This helps you stand out & allows you to focus on the hot buttons to encourage attendance)
- Consider including SMS reminders – Try Call Loop
- Use a date sequence for countdown to webinar date. This allows you to send out emails at specified times leading up to the webinar
- See out emails 10, 7, 5, 3, 2, 1, 1/2 days before
DURING WEBINAR
- Check out Lewis Howes or Taki Moore’s training on holding a webinar
POST WEBINAR
- Tag your registrants based on if they attended entire webinar, attended but bailed early or did not attend at all
- Have a sequence set up for each, 4 emails per sequence, email one is specific to attendance type, rest of emails can be the same.
- Have replays to encourage non-attendees to consume your webinar content
- Host the replay on a landing page with buy button or link to cart (Use LeadPages)
- Use Wistia for video hosting, which allows you to tag viewers based on how much they watch (Using Fuzed)
- Use Stealth Seminar if you want to provide automatic webinar replays at specific times
USEFUL TIPS
- Build out one campaign that can be reused for the same webinar over and over again
- Copy the campaign and modify to use in other webinars you hold
- A quick look at why Jamie uses Hubspot for his Inbound marketing