In this episode we speak to Trent Dyrsmid from Bright Ideas about internet marketing and more specifically, his progression in the dental marketing agency niche. Trent is the founder of BrightIdeas.co, a resource that shares the insights of marketing professionals they’ve interviewed.
A LITTLE MORE ABOUT WES:
- Started Durand Systems in 2001
- Durand Systems got listed on the Profit 100
- Sold Durand Systems for 1.2 million dollars
TRENT’S PLAN:
- Won’t create a new blog, just a new landing page
- Split test post cards and 3-D mail that will drive them to a landing page
- Landing page asks for more information and in return provides free webinar
- Call to action at the end of the webinar
OUTBOUND LEAD ATTRACTION:
- People want to work with who they perceive to be the best
- Use outbound to generate leads, but content to close
- If you contact people 6 times in 12 days you have 98% chance to get through to them
FINAL THOUGHTS:
- Pick a niche with a high customer value
- Infusionsoft is the backend of Trent’s marketing funnel